Building websites is just a start of your online journey; the next step is to promote those sites like you promote a typical store offline. Online promotion comes in multiple forms but the most cost efficient and most effective is still Search Engine Optimization. Or organic ranking of your website in the search engine results page. The following is a concise guide that we have compiled for you in order to make your online journey a much easier one.
URL Structure
When momentum started shifting from static websites like www.yoursites.com/example-page.html to dynamic and interactive website like www.yoursites.com/843&J=347+80342639 URL Structures became a prominent topic. We have to remember that search engines are artificial intelligence modeled from how humans think more in advance level. So if you’re having your website built make sure they have human readable URLs.
Content
Content has always been king online. This basically means that you need to have contents in your site and not just a couple of pictures and text about your products. Below are two things you need to keep in mind when creating your content.
Uniqueness – Plagiarism is a big issue online, but you don’t have to worry about that cause search engines are doing great jobs removing sites from their index that have exactly the same content. What you need to focus on is just to create fresh and unique content for your site.
Keywords Phrases- Keywords – Keywords, are the “key” maybe that’s why they are called keywords. People will find your website pages based on the words found in your site so choose your keywords properly.
The Tags
In the online and search engine game a “TAG” is a metadata used to identify a set of information related to something. We’ll discuss the top tags as follows:
Title Tag – is what you see on the top of your browser that directly describes what the document you are looking at online is about. It’s about. It’s one of the most important information that you can provide for the search engines and your users.
Heading Tag- Also known as “H Tags”, H1, H2, H3… You can compare them to the titles found in newspaper and magazines articles. They basically tell you what the following subtext are all about.
Alt tags - Alt or alternative is usually associated with images used in web pages. Since search engines do not directly see the content of a picture, tags are used. Visually handicapped computer users also benefits from them by having their computers read it for them.
Meta tags – usually associated with Meta Description and Meta Keywords used in webpages. They are none visible to web visitors not unless you check the source code. They were famously used for search engine optimization but started dimming away when Google acted against search engine spammers.
Anchor Text
Anchor Text or Hyperlink as they were famously identified before are nothing more than a word that links you to another place online. When you mouse over a word online and your pointer turns into the famous hand, the word you’re pointing at is an anchor text or Hyperlink text.
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